Saturday, October 15, 2016

Benjamin - Mass v. Unique Existence

"It might be stated as a general formula that the technology of reproduction detaches the reproduced object from the sphere of tradition. By replicating the work many times over, it substitutes a mass existence for a unique existence. And in permitting the reproduction to reach the recipient in his or her own situation, it actualizes that which is reproduced."

Walter Benjamin, "The Work of Art in the Age of Its Technological Reproducibility" in Selected Writings, vol. 4, 1938-1940, ed. Howard Eiland and Michael W. Jennings, trans. Edmund Jephcott (Cambridge, MA: Belknap Press, 2006), p. 254.

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