“The qualitative difference between the existing societies and a
free society affects all needs and satisfactions beyond the animal level, that
is to say, all those which are essential to the human species, man as a rational animal. All these needs and satisfactions
are permeated with the exigencies of profit and exploitation. The entire realm
of competitive performances and standardized fun, all the symbols of status,
prestige, power, of advertised virility and charm, of commercialized beauty –
this entire realm kills in its citizens the very disposition, the organs, for
the alternative: freedom without exploitation.”
Herbert Marcuse, “A Biological Foundation for Socialism” An Essay on Liberation (Boston, MA:
Beacon Press, 1971), p. 17.
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